apostrophized briney: Sales and Marketing Leader

Position Description

Electronic Ink develops and creates revenue through effective sales, marketing strategy and alliance programs.

The Sales and Marketing Leader will develop, manage and execute a sales and marketing strategy leading to organic and new business growth through direct sales, highly effective marketing strategy and alliance programs. The Sales and Marketing Leader is charged with defending existing revenues, growing new business, increasing our presence, solving key business system issues, identifying market segmentation target market, positioning and pricing. In addition to a firm understanding of enterprise level business systems and the business processes they are designed for, he or she should have design know-how to generate new business within this named account client base. Our ideal candidate has experience and contacts working in verticals such as, but not limited to, healthcare, financial, energy and software.

About Electronic Ink

Electronic Ink is an international business system design consultancy dedicated to improving the way people interact with technology, environments and one another.

With a global interdisciplinary team of researchers, designers and technologists, Electronic Ink is retained by some of the best-known organizations in the world to solve their most challenging and complex issues.? Using a unique process that combines research and design, we create systems, software and experiences that balance business objectives with human contexts.? In collaboration with our clients, we join analytical and creative thought to produce innovative solutions and transformative results.

Electronic Ink?s employees are a diverse group from various design fields, psychology, anthropology and technology.? We are thoughtful, creative leaders who are continually pushing the limits of our own and our client?s expectations. The people at Electronic Ink constitute the value and competitive edge of the company. We are looking for candidates that can contribute to the innovative spirit of the company and are interested in changing the way business systems function.

Responsibilities

Achieving revenue goals inside of a named account portfolio of clients that have revenue to defend, base opportunities to expand and trusted advisor status to achieve
Creating a Marketing strategy including but not limited to events, trade shows, speaking engagements, round table events, etc.
Developing new business, relationships and opportunities within a named account client base across all platforms of Electronic Ink?s business
Growing revenue with existing clients through frequent interaction and planning with client and internal project teams and directors
Supporting and following the business development selling cycle and methodology, including business development goals, budgets and forecasts for business plans
Selling enterprise-wide services and managing complex sales process of high value deals
Identifying revenue generating accounts by driving effective selling and marketing strategies
Facilitating the creation and approval of statements of work and work change orders within client relationships
Maintaining a high level of weekly activity consisting of client appointments and outbound calls
Selling, shaping and delivering large, complex and long-term engagements that combine strategy, design research, creative design and implementation
Working closely with assigned project teams across functions to shape emerging business opportunities
Ensuring absolute client satisfaction through quality of interaction and performance from project teams
Collaborating closely with key functional teams and leadership
Attending industry events and networking opportunities
Creating, documenting and tracking action plans and solution strategies

Additional Responsibilities

Review and direction on sales and marketing policies and procedures as needed
Review and direction on commission and incentive plans and programs
Documenting Best Practices and assistance in implementing them.
Improving Interdepartmental relations
Assistance in new staff training and on boarding
Review and direction on operational reports and metrics as needed

Skills and Experience

Minimum of 10-15 years? experience in a consultative sales services environment
Extensive experience growing business through sales, marketing and alliance channels
Demonstrated track record in developing marketing strategy that leads to new business growth
A track record of exceeding goals
Efficient at expanding business within existing client base
Efficient at selling to C-level executives in service companies
Effective problem-solving skills, specifically the ability to assess situations, evaluate options and define strategies
Strong written and verbal communication skills
Strong relationship building skills

Education